How much is TikTok worth? (Updated 2022) - BlogCadre (2023)

Due to TikTok's popularity, many investors have attempted to estimate the company's value. Many were skeptical, citing anecdotal evidence and speculation about future value.


  • TikTok net worth in 2022: $75 billion
  • ByteDance founder Zhang Yiming is worth $60 billion
  • ByteDance, parent company of TikTok, valued at $425 billion
  • TikTok revenue is $1.9 billion in 2020
  • TikTok stars make money from sponsored videos

TikTok net worth in 2022: $75 billion

According to a recent article from TikTok, it is expected to be worth more than Snap, which has a market valuation of $250 billionBloombergThis makes it the most valuable private company in the world. There is research that suggests the valuation of Tiktok's net worth in 2022 is around $75 billion.

The difference between the two companies (Snap and Tiktok) can be seen in the amount of content they produce, the popularity of their influencers, and the number of people engaging with them.

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ByteDance founder Zhang Yiming is worth $60 billion

According to a report by the South China Morning Post, ByteDance's valuation has fluctuated between $200 billion and $400 billion. Last year, the company grew its sales to $35 billion and its operating profit to $7 billion. Its fast-growing business has caught the attention of investors, and a recent IPO by Kuaishou Technology has raised $5.4 billion.

The market cap is now approaching $140 billion. ByteDance recently hired Chew Shou Zi, a former Xiaomi Corp. executive, to oversee the company's finances. His role will be crucial for a possible market offer.

The Chinese government is cracking down on the world's tech companies, including TikTok's parent company. To stem the rise of Chinese tech giants, the Chinese government has ordered 34 companies to change their anti-competitive practices. Zhang Yiming is one of the richest people in the world. In fact, he is one of only two Chinese to have reached this milestone.

In recent years, ByteDance has expanded its business beyond its core advertising business into e-commerce and online gaming. The company's first product, Toutiao, was a news aggregation application. Now the company is considering an initial public offering (IPO) for some of its businesses. Although he has considerable wealth, he is far from the richest person in China.

Zhang Yiming, the 38-year-old founder of TikTok, is worth $60 billion. TikTok has been valued at $50 billion. Since then, the billionaire has expanded the company's business beyond video games into e-commerce. He also owns 22% of the company. He does not publicly share his personal fortune and has not announced his retirement. ByteDance declined to comment on the report.

ByteDance, parent company of TikTok, valued at $425 billion

Private equity investors are reportedly interested in acquiring a stake in TikTok's parent company ByTeDance. ByteDance is now worth $425 billion, according to a report by 36Kr, which tracks internet and tech companies. In March, ByteDance was valued at just over $200 billion. By the end of December, the company had almost doubled its annual sales. It had reported operating losses of $2.1 billion but forecast sales would double to $34.3 billion by 2020. According to a company report, TikTok will have 1.2 billion monthly active users by 2021.

ByteDance made a breakthrough in other countries thanks to the popularity of TikTok, a popular short video app for lip syncing and dancing. As a result, the company is pushing into new areas like gaming and taking on rival Chinese tech companies like Tencent. However, the company has faced some controversy in the United States, claiming that its apps could pose a national security risk. Last year, the former Trump administration branded ByteDance a threat to national security and ordered it to sell its US business. That sale deal has apparently been postponed indefinitely, but the Wall Street Journal reported that it's still not finalized. TikTok buyers.


ByteDance is exploring options to just spin off its US operations rather than the entire company, or to sell the remaining parts. In the meantime, the parent company remains independent and continues to operate TikTok as a separate entity. But ByteDance will continue to make decisions as it continues to improve its video platform.

TikTok revenue is $1.9 billion in 2020

TikTok's growth may not be that far-fetched after all. Targeting millennials and teens, the video app bills itself as the premier destination for short mobile videos. Its mission is to inspire creativity and joy in users. The app's founder, Zhang Yiming, remains an enigma and has given few interviews. In its first year of operation, TikTok generated sales of a quarter of a billion dollars.

The platform is growing rapidly and has over three billion downloads. It will have 1 billion users annually by 2020 and is expected to generate a whopping $1.9 billion in revenue by then. Although the app has become the most popular app in the US, it has been criticized by the US government for security reasons. In response, Walmart and Oracle agreed to acquire the company's US operations. The Biden administration is investigating security risks posed by Chinese tech companies.

TikTok's growth is largely due to the popularity of short videos. It was originally developed for dance and lip-sync videos but has since evolved into a full video service. ByteDance, the company behind the app, has a track record of running successful apps. It's also expanding its business into e-commerce and gaming.

A recent Sensor Tower study estimates that by 2020, TikTok will have 850 million users worldwide, its biggest download month ever, surpassing WhatsApp and Facebook. The app is currently banned in India, but the US and China are the countries with the most downloads. While they haven't been completely banned, TikTok will likely stay in the top 10 for now. In 2020, Facebook will take second place with 1 billion active users.

TikTok stars make money from sponsored videos

Some TikTok stars make tens of thousands of dollars a month selling sponsored videos. Fees vary based on the number of followers, content type, and engagement. According to a report, top TikTok stars earn as much as $0.04 per thousand views. Sponsored videos are a great way to promote products you use or know of, offer advice on specific products, or even get paid to advertise brands.

TikTok stars can also make money on the platform by meeting and greeting brands. Charli D'Amelio, a popular TikTok star, hosted a welcome event and charged fans $100 for a chance to meet her in person. The event helped her develop a personal brand and grow her fan base. When performing for brands, however, TikTok stars must stay true to their natural voice.

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Depending on the country, TikTok stars earn different amounts from sponsored videos. The richest stars earn around $5 million per post and have millions of followers. However, these earnings can fluctuate, with some earning as little as $0.02 per 1,000 views. Top TikTok creators have complained about low payouts. Hank Green revealed in a YouTube video posted in January that he was paid $0.02 to $0.03 for every 1,000 views of his videos. Another TikTok star who makes around $3,000 per sponsored post is Preston Seo who has made $1,664 from sponsored posts. His videos earned him $5 million.

Another way to make money from sponsored videos is through the Creator Fund, a partnership program. This program allows TikTok stars to monetize their views directly on the platform. This program doesn't pay as much as brand endorsements or sponsored posts, but it's still a sizable source of income. The Creator Pool is only available in certain countries and to qualify you must be 18 years old and have 100,000 views in the last 30 days.


According to Bloomberg, the company is now worth $250 billion. According to Forbes, most of Zhang's fortune comes from his 24 percent stake in ByteDance.


They estimate the valuation at around $75 billion. So this statement puts TikTok closer to a drop somewhere between $50 billion and $75 billion. TikTok's net worth in 2022 is estimated at $75 billion.


The 37-year-old former software engineer is now worth more than $59.4 billion, according to Forbes real-time billionaires list, making him the 22nd richest person in the world.

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According to analysts from Business of Apps, TikTok generated $1.9 billion in revenue in 2020 and had three billion downloads as of June.


With her estimated net worth of $17.5 million, Charli D'Amelio is the highest paid TikTok star of 2022.


According to Social Blade, he makes between $5,000 and $80,600 a month on this platform, which is not bad.


Diamonds are worth 50% of the value of TikTok Coins

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They have over 130 million followers combined, with an estimated annual revenue of nearly $7 million.



What is the current value of TikTok? ›

In 2022, brand value of TikTok amounted to 59 billion U.S. dollars. A year earlier, the value was estimated at 18.75 billion U.S. dollars.
Brand value of TikTok/Douyin worldwide in 2021 and 2022 (in billion U.S. dollars)
CharacteristicValue in billion U.S. dollars
1 more row
Aug 9, 2022

How much is the CEO of TikTok worth? ›

As of October 2022, Zhang's personal wealth was estimated at US$55 billion, according to Bloomberg Billionaires Index (US $49.5 billion, according to Forbes), making him the second-richest person in China, after Zhong Shanshan.

How much money do Tiktokers make per 1,000 views? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

How rich is Khaby Lame? ›

In fact, he can make up to $750,000 per clip, which has him on track to make a whopping $10 million dollars in 2022. Most of Lame's income comes from brand deals in the form of online content. On average, it's estimated he makes around $400,000 per TikTok clip he creates for any given brand.

How much does TikTok pay with 1 million? ›

Even still, content creators who have about 100,000 followers or more can get paid $200 to $1,000 a month. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month.

Who is the highest paying TikTok? ›

1. Charlie D'Amelio. The 18-year-old takes the crown with TikTok's largest following. Charlie D'Amelio rose to fame with her dance clips and has since secured some impressive brand partnerships, ranging from Invisalign, Morphe cosmetics, Dunkin' Donuts, and her own Hulu Series, The D'Amelio Show.

Who is the highest paid TikTok? ›

Charli D'Amelio tops the list as the highest-paid TikTok influencer of 2022. Forbes has included her twice in a row in their list of the Top 7 Highest Paid TikTok Stars. She started posting dance videos on TikTok in June 2019 which soon went viral.

How much is the highest paid TikTok? ›

A recent Forbes ranking placed sisters Charli and Dixie D'Amelio as the top-earning content creators on TikTok, after they raked in $17.5 million and $10 million, respectively, in 2021 through sponsored content, brand endorsement deals and other business endeavors.

How many TikTok views is $1? ›

The company is also paying users directly via its Creator Fund and TikTok Pulse ad program. Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.

Does TikTok pay monthly? ›

As we saw, TikTok's creator fund will likely only give you a small amount of money each month. So, if you want to start bringing in the big bucks like those TikTokers have, there are a couple of ways to do it.

How much money does a TikToker make with 2 million followers? ›

Those with over a million could earn $1,000 to $5,000 and more per month.

How does TikTok make money? ›

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

How much does Instagram pay? ›

They can earn anywhere from a few dollars to a million dollars per post. The amount you make depends on a few factors: Number of followers. Engagement rates.

How much does TikTok pay for 10k? ›

TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows.

How much is 29999 coins on TikTok? ›

On TikTok, the lion gift costs 29,999 coins, which equates to about $400 US dollars. Subscribe to our newsletter for the latest updates on Esports, Gaming and more.

Can TikTok make you rich? ›

However, money-making on TikTok is just as lucrative as it is mysterious. TikTokers with over 100,000 followers tend to make $200 to $1,000 per month through TikTok's Creator Fund, while those with over a million followers earn $1,000 to $5,000 (or more) per month.

What does 100000 TikTok followers pay? ›

Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K a month, or more.

Who is the most famous TikTok girl? ›

1. Charli D'Amelio. Charli D'Amelio is an American social media personality and the most followed TikTok female in the world. For her accomplishment, The New York Times called the “reigning queen of TikTok”.

What is a Tiktokers salary? ›

The average TikTok salary ranges from approximately $30,000 per year for President to $196,692 per year for Sales Representative. Average TikTok hourly pay ranges from approximately $15.19 per hour for Packer to $59.15 per hour for Android Developer.

Who is CEO of TikTok? ›

TikTok CEO Shou Zi Chew will testify before a House panel on March 23 about the app's security and privacy practices and its ties to China through parent company ByteDance. The House Energy and Commerce Committee announced the hearing on Monday, saying it would be Chew's first appearance before a congressional panel.

Who is the richest influencer? ›

15 richest influencers on Instagram (Celebrities)
  1. Cristiano Ronaldo (@cristiano) View this post on Instagram. ...
  2. Lionel Messi (@leomessi) ...
  3. Selena Gomez (@selenagomez) ...
  4. Dwayne Johnson (@therock) ...
  5. Kim Kardashian (@kimkardashian) ...
  6. Ariana Grande (@arianagrande) ...
  7. Beyoncé Knowles (@beyonce) ...
  8. Niki Minaj (@nickiminaj)
Oct 3, 2022

Which pays more TikTok or Instagram? ›

And it shows that despite the buzz around TikTok, Instagram remains more lucrative, at least for the average deal. Over the last six months of 2022, 400 U.S. creators with a variety of follower counts (split evenly between TikTok and Instagram creators) answered a 30-question survey about how they're paid.

How much does TikTok pay with 200000 followers? ›

If you have 200,000 followers, you can earn $100 to $200 per post. If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation. Keep in mind, the estimate is based on follower and engagement numbers.

How much money is 2 million views on TikTok? ›

The Creators Fund pays about 2 to 4 cents per 1,000 views. So, creators who get 1 million views can earn between $20 and $40. And, a popular video with 10 million views can earn between $200 and $400 from the Creators Fund. If you don't use any other strategies, you can earn up to $50 per million views.

How much money do you get for 500k views on TikTok? ›

How much does 500k views on TikTok pay? You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views. However, if you combine brand deals and partnerships, you can also get paid between $500 – $1000 per sponsored post depending on your engagement.

What age can TikTok pay you? ›

To start making money on TikTok:

You must be at least 18 years of age. You must be based in the US, UK, France, Germany, Spain, or Ital. You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the past 30 days.

Does TikTok pay when live? ›

But if you want to monetize directly on your TikTok live streams, it's only possible natively with Live Gifts. The good news is there are other ways to make money on TikTok Live while waiting to qualify for Creator Next. You can try scoring sponsorship deals, selling your merch, and promoting affiliate products.

Does TikTok pay you for 1000 followers? ›

Technically, you could start making money on TikTok with as little as 1,000 followers. However, you'd need to find brands willing to sponsor your content. Another way is to engage with your audience in live videos, so you become a fan favorite and earn gifts.

How much money does 1.2 million Instagram followers make? ›

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How much does Instagram pay for 1,000 views? ›

$250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How much does TikTok pay for likes? ›

TikTok itself says that “a number of factors influence how funds are calculated for videos under the program”, such as video views and video engagement. Apparently, TikTok doesn't pay per like or follower.

How many followers do you need to have to make money on TikTok? ›

To participate in its ad-revenue sharing program, TikTok Pulse: a creator must be 18 years or older, have at least 100,000 followers, and have posted at least 5 videos in the previous 30 days. To receive subscription revenue from TikTok Live: a creator must be 18 years or older and have a minimum of 1,000 followers.

What is the main goal of TikTok? ›

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

How much money does 1 million Instagram followers make? ›

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

How much does 500k Instagram pay? ›

Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.

How much money does a 100k Instagram account make? ›

The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you're holding.

How much is TikTok worth in 2022? ›

TikTok surpassed 1.5 billion active users in the Q3 of 2022 and has earned $1567 million in the same quarter.

Who owns TikTok now 2022? ›

TikTok, also known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.

How much does TikTok pay 4.5 million? ›

On average, creators receive between $20 to $40 per 1 million views. In 2021, the platform launched the Creator Fund, which pays popular accounts based on their viewership. The TikTok Creator Fund pays creators very little, therefore most creators monetize their audience using other methods.

How much is a 500000 TikTok? ›

How much does 500k views on TikTok pay? You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views. However, if you combine brand deals and partnerships, you can also get paid between $500 – $1000 per sponsored post depending on your engagement.

How much money is 100000 on TikTok? ›

What does TikTok pay for 100K views? People with 100,000 followers usually make $200–$1,000 per month. Similarly, TikTokers with one million followers can earn up to $5,000 monthly.

How much is 100k diamonds on TikTok? ›

Each diamond is worth 5 cents. If you have 100 diamonds, you can cash in for $50. However, TikTok also retains 50% of what you earn, so if you earned $50 worth of diamonds, you only keep $25. You can withdraw your money only once you've reached $100, and you can't withdraw more than $1,000 a day.

How much is 7000 TikTok coins worth? ›

For example, for $1.29 you can get 70 coins, $6.49 can get you 350 coins and if you need more, you can even buy 7000 coins for $129.99. Prices of these coin bundles may vary depending on exchange rates.

How much money do you get from TikTok live gifts? ›

Each diamond is worth 5 cents. So, the Drama Queen will be worth $125. But TikTok retains 50% of what you earn, so when you cash in your 2,500 Diamonds, TikTok will pay you $62.50. At the moment, TikTok requires you to make a minimum amount of $100 for a withdrawal and not take more than $1,000 a day.

Who controls TikTok in the US? ›

TikTok is owned by Chinese parent company ByteDance.

Is TikTok still owned by China? ›

TikTok is owned by Beijing-based ByteDance. In China, the government censors the internet and uses online surveillance to control people.


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